Pengaruh Persepsi Kemudahan dan Online Customer Review Terhadap Minat Beli Pada Online Store Sociolla

This study aims to determine the effect of perceived convenience and online customer reviews on consumer buying interest in sociolla store. Primary data obtained from this were used collection techniques. To approach problem, theory Kotler Keller, 2016 states that factors influence are perception convenience. The method is by using survey method. research quantitative methods with analysis techniques Structural Equation Modeling (SEM) partial least squares (PLS) as analytical tools. found had a significant positive impact purchase intention, intention.